Top 3 Questions About Wine-Based Liquor Alternatives

Restaurant and bar owners frequently approach us with inquiries about wine-based liquor alternatives, intrigued by their unique flavors and experiences. Wine-based liquor alternatives have emerged as a popular choice for those seeking distinctive tastes, yet with innovation comes questions. In this blog, we’ll address the top three questions providing clarity for both consumers and business owners alike.

1. Is it legal to sell Premium Blend® with my beer and wine license?

This question often arises among restaurant and bar owners considering adding Premium Blend® products to their offerings. The answer varies depending on location, but in many states, including Florida, it is indeed legal to sell wine-based products like Premium Blend® with a beer and wine license. The legal restrictions on a 2COP (Florida State Beer & Wine) License are that products sold be 24% alcohol by volume and below,  and be derived from fermented (not distilled) alcohol. Premium Blend® products fall within these restrictions. We also make them at a lower alcohol by volume % to comply with other state and local wine laws.

 2. What do I tell my customers I am serving?

Introducing new products to customers can sometimes be daunting, but with Premium Blend®, the story practically tells itself. When serving Premium Blend® products you can tell your customers you are serving your “House Brand” or that you exclusively serve Premium Blend cocktails. You can emphasize their unique qualities, such as their innovative blend of flavors and the use of high-quality ingredients such as blue agave from Mexico. Highlight the versatility of Premium Blend® products, whether enjoyed neat, on the rocks, in cocktails, or as shots. Encourage customers to explore and savor the distinct taste experience that Premium Blend® offers.

3. How do I promote the products?

Promoting Premium Blend® products can be an exciting opportunity to engage with your customers and showcase your establishment’s commitment to offering exceptional beverage options. Utilize various marketing channels, including social media, email newsletters, and in-house signage, to create buzz around your new offerings. Host tasting events or feature special cocktails made with Premium Blend® products to entice customers to try something new. Additionally, educate your staff about the products so they can confidently recommend them to patrons. For further marketing tips and insights on effective promotion strategies, refer to our blog page, where we regularly share valuable advice to help you maximize your beverage offerings.

Addressing False Statements:

In our interactions with restaurant owners, we’ve encountered some common misconceptions about selling wine-based products. Let’s debunk a few:

False Statement: “I CAN’T sell that with my beer and wine license because it’s 24% abv.”

In states like Florida and California, selling wine-based products with up to 24% ABV is legal with your beer and wine license. Always check local regulations for specific requirements.

False Statement: “I CAN’T sell bottles at my restaurant.”

It is entirely legal to sell bottles of wine products for on-premise consumption at restaurants with a beer and wine license.

False Statement: “I CAN’T sell shots at my restaurant.”

Premium Blend® wine-based products, including our Agave Wine collection and cordial line, are perfect for shots and other serving styles. Embrace the versatility of Premium Blend® and offer your customers a unique drinking experience.

In conclusion, wine-based liquor alternatives like Premium Blend® offer a world of possibilities for both consumers and businesses. By understanding the legalities, effectively communicating with customers, and embracing creative promotion strategies, restaurant and bar owners can successfully incorporate Premium Blend products into their offerings. Feel free to reach out to Premium Blend® with any questions you may have.

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