The Art Behind Cocktail Garnishes

In the hospitality industry, it’s not just about taste but also presentation. With mixed drinks and cocktails, the garnishes mean everything. Customers are more likely to enjoy a beverage if they like the way it looks. Women are especially drawn to pretty drinks with fancy garnishes and enhancements.

With spring just ahead of us, now is the time to start thinking about decorative garnishes to make all your drinks look as fabulous as they taste.

What is a Garnish, and What is its Purpose?

A garnish is defined as a decoration or embellishment. Some are dropped into the drink, while others decorate the glass or plate it is served on. Many are very ornate, and others are simple.

There are a couple of purposes for a garnish. The first is aesthetics; it’s about presentation. Marketing dictates that the better something looks, the more pleasing the perception. If your customers see you bringing something pretty on a tray, they are more apt to love it.

The second purpose of some garnishes is to enhance the flavor of the cocktail. For example, an olive or onion in a martini or an orange slice in an Old Fashioned.

It’s All About the Presentation

Thinking about sales, the better something looks, the easier it will sell. When your servers walk through your establishment holding a tray of delicious and beautiful-looking drinks, you will sell more of them. Women especially are drawn to attractive-looking drinks with colorful garnishes. Garnishes add value to your offering.

The trick is combining the right drink with the best possible container and garnish. You achieve the trifecta of perfection when you select these three items that work beautifully in tandem.

Popular Garnishes

Some of the most popular garnishes used in bars and restaurants are fruit, flowers, leaves, twists, food items, and other objects. Most of the garnishes are edible. For example, some bartenders carve ornate shapes into peels (e.g., orange peel) and use that as a garnish.

Flavored oils can also be used to garnish a drink and enhance its depth of flavor.

The Possibilities are Endless

Exotic garnishes are as unique as the artist who prepares them. You can come up with an unlimited number of interesting ways to dress up your cocktails.

Think of it this way. Your drinks are your art, and you are creating a masterpiece with every concoction. Your customers will drink more and stay longer if they love your work.

Don’t forget to offer your patrons a choice with some ready-to-drink options and low-alcohol alternatives to substitute for their favorite hard liquor drinks.

RELATED CONTENT

The Best Wine-based Bloody Mary Recipes

The Best Wine-based Bloody Mary Recipes

Looking for variations of the classic Bloody Mary to serve to your customers? In this blog, we provide you with the best recipe for a perfect Bloody Mary as well as two other variations that your customers might enjoy. Remember – you can use our wine-based liquors to...

read more
Steps to get a beer and wine license in Florida:

Steps to get a beer and wine license in Florida:

Determine the Type of License You Need: Florida offers several types of alcohol licenses, so you’ll need to determine which one is appropriate for your business. For beer and wine, you'll typically need a 2COP license (Consumption on Premises). Check Eligibility:...

read more
Wine-based Vodka shots? Yes, please!

Wine-based Vodka shots? Yes, please!

In the vibrant world of cocktails, vodka-based shots hold a special place, offering a quick burst of flavor and energy to kickstart any evening. But what if we told you there's a lower ABV alternative to traditional vodka that allows you to serve shots with only your...

read more
The Art of Upselling: Two Key Tips for Restaurant Owners

The Art of Upselling: Two Key Tips for Restaurant Owners

In the dynamic world of bartending, mastering the art of upselling is not just about boosting sales — it’s about enhancing the entire drinking experience for your customers while maximizing revenue for the establishment. Offer High-Quality Liquor Alternatives: When it...

read more
Exploring Trends Shaping the Bar Industry in 2024

Exploring Trends Shaping the Bar Industry in 2024

Exploring Trends Shaping the Bar Industry in 2024: From health-conscious choices to eco-friendly initiatives, there's a lot to discuss, so let's dive right in! 1. Mindful Choices for Every Palate: In a world where balance is key, it's no surprise that more and more of...

read more
Top 3 Questions About Wine-Based Liquor Alternatives

Top 3 Questions About Wine-Based Liquor Alternatives

Restaurant and bar owners frequently approach us with inquiries about wine-based liquor alternatives, intrigued by their unique flavors and experiences. Wine-based liquor alternatives have emerged as a popular choice for those seeking distinctive tastes, yet with...

read more
How to improve your Cocktail sales?

How to improve your Cocktail sales?

At Premium Blend®, we understand the importance of standing out in the competitive hospitality industry. That's why we've consulted with some of our top customers to uncover the strategies that have propelled their cocktail programs to success. Join us as we delve...

read more