Sober (Lower) October: The Trendy Middle Path for Bars and Restaurants

October is here, and with it comes the increasing popularity of ‘Sober October’, a movement where individuals pledge to ditch alcohol for the entirety of the month. While this trend is certainly commendable for promoting healthier living, it poses an obvious challenge to bars and restaurants. What if there was a middle ground? Enter “Lower October”—an exciting opportunity for establishments to offer a curated selection of low-alcohol drinks to their customers.

1. The Rise of ‘Lower October’

It’s clear that some people are eager to join the Sober-October trend, but not everyone is prepared to quit cold turkey. There are those who are merely looking to reduce their alcohol intake without eliminating it altogether. This is where “Lower October” comes into play. Offering a selection of low-alcohol beverages allows patrons to participate in the trend while still enjoying the social aspects of dining out.

Wine-based cocktails

2. Benefits of Low-Alcohol Drinks

  • Low-Calorie Choices: Low-alcohol drinks often contain fewer calories and less alcohol, making them a better choice for patrons looking to moderate their intake.
  • Prolonged Socializing: With drinks containing less alcohol, customers can enjoy more rounds without becoming overly intoxicated, promoting prolonged socializing and potentially more sales.
  • Unique Flavors: Crafting low-alcohol cocktails provides an opportunity for mixologists to experiment with unique flavors and ingredients, setting your establishment apart from the rest.

3. Premium Blend Products:

Premium Blend offers a complete line of wine-based liquors that taste just as good with fewer calories and less alcohol. Our line of products include:

● Rum alternative
● Tequila alternative
● Cognac alternative
● Gin alternative
● Vodka alternative
● Cordials alternative
● Whiskey alternative
● Premium mixers
● Ready-to-drink cocktails
● Sangria
● Wine

Premium Blend's products

4. Marketing ‘Lower October’

  • Special Menus: Consider creating a separate “Lower October” menu, highlighting the various low-alcohol beverages on offer.
  • Events: Host special evenings dedicated to the trend, perhaps inviting mixologists who specialize in crafting these drinks.
  • Collaboration: Partner with local businesses to offer “Lower October” packages or discounts, fostering community engagement.

Lower October offers a golden opportunity for bars and restaurants. By embracing this middle ground, establishments can attract a broader range of customers, from those participating in Sober October to those merely looking for a lighter drink. This October, while supporting those going completely alcohol-free, let’s also toast to those who are looking to find balance.

Women drinking wine-based cocktails

RELATED CONTENT

The Art of Upselling: Two Key Tips for Restaurant Owners

The Art of Upselling: Two Key Tips for Restaurant Owners

In the dynamic world of bartending, mastering the art of upselling is not just about boosting sales — it’s about enhancing the entire drinking experience for your customers while maximizing revenue for the establishment. Offer High-Quality Liquor Alternatives: When it...

read more
Exploring Trends Shaping the Bar Industry in 2024

Exploring Trends Shaping the Bar Industry in 2024

Exploring Trends Shaping the Bar Industry in 2024: From health-conscious choices to eco-friendly initiatives, there's a lot to discuss, so let's dive right in! 1. Mindful Choices for Every Palate: In a world where balance is key, it's no surprise that more and more of...

read more
Top 3 Questions About Wine-Based Liquor Alternatives

Top 3 Questions About Wine-Based Liquor Alternatives

Restaurant and bar owners frequently approach us with inquiries about wine-based liquor alternatives, intrigued by their unique flavors and experiences. Wine-based liquor alternatives have emerged as a popular choice for those seeking distinctive tastes, yet with...

read more
How to improve your Cocktail sales?

How to improve your Cocktail sales?

At Premium Blend®, we understand the importance of standing out in the competitive hospitality industry. That's why we've consulted with some of our top customers to uncover the strategies that have propelled their cocktail programs to success. Join us as we delve...

read more
Exploring Wine-Based Alternatives for Bars and Restaurants

Exploring Wine-Based Alternatives for Bars and Restaurants

In recent years, the culinary world has witnessed a surge in interest toward wine-based alternatives in bars and restaurants. This shift is not only driven by health-conscious consumers seeking lower-alcohol options but also by a growing appreciation for the diverse...

read more
How Strong is Agave Wine?

How Strong is Agave Wine?

In the realm of libations, there's a subtle yet captivating option that often flies under the radar—agave wine. Derived from the same plant as tequila, this lesser-known beverage offers a distinctive strength that sets it apart in the world of spirits. So, just how...

read more
Is Agave Wine the Same as Tequila?

Is Agave Wine the Same as Tequila?

In the realm of agave-based spirits, Tequila reigns supreme as the go-to choice for many enthusiasts. However, nestled within the world of agave libations lies a hidden gem: Agave Wine. While often overshadowed by its more famous cousin Tequila, Agave Wine offers a...

read more
How Do You Drink Agave Wine?

How Do You Drink Agave Wine?

In the realm of alcoholic beverages, few elixirs offer the same mystique and allure as Agave Wine. Crafted from the succulent plant native to Mexico, Agave Wine presents a captivating fusion of flavors and traditions. Yet, for many, the question lingers: How exactly...

read more