How to Market Drinks to Gen Z Consumers

Every generation has its own particular preferences and personality traits. Generation Z is one of the youngest generations and includes people born between 1997 and 2012. These people have grown up during the digital age and social media, which means they have their finger on the pulse of emerging trends. Generation Z is also one of the most discerning groups when it comes to food and drinks, but they are also highly adventurous and ready to try new things.

Gen Z patrons also don’t mind paying high prices for quality, for example, craft beers. These individuals grew up on $7 coffees at Starbucks and don’t mind paying more for food and drinks they think are good for you or taste better.

Marketing to Gen Z Customers

Due to the rampant use of social media, Generation Z consumers can see the most trendy and sophisticated creations on their phones. The visual appeal of cocktails is crucial to marketing to this generation. They are highly visual individuals focused on quality and craftsmanship. When marketing to these customers, you will want to highlight cutting-edge techniques, niche glassware, and unusual ingredients. Gen Z consumers are bold and love trying new things. 

Bar and restaurant owners must understand that Generation Z is highly concerned with healthy eating and drinking. They will go out of their way to frequent establishments that serve what they want. For example, many Gen Z people are consuming less alcohol, and lower-alcohol drinks appeal to them. They want the same great taste but fewer calories and the health benefits of drinking less. Many Gen Z patrons are sober curious and exploring their options which means if they want to hang out with friends, they will choose a bar or restaurant that offers low and no-alcohol alternatives. Thankfully, companies like Premium Blend provide a complete line of low-alcohol drinks that can be substituted for tequila, whiskey, rum, cognac, mixers, vodka, gin, and many more. These customers can order the same drinks their friends are ordering but with less alcohol and none of the nasty side effects of over-consuming. 

You may even consider offering Gen Z customers smooth drinks with low alcohol to spice things up. This group enjoys drinks with botanical fruity flavors. They love complex creations that also look visually stunning. To attract that crowd, focus on visuals and tasty low-alcohol alternatives and options. Gen Z loves options.

Where to Get Your Low-Alcohol Drinks

Premium Blend offers a complete line of low-alcohol drinks, mixers, cognac, vodka, gin, wine, and whiskey alternatives. Contact us today to learn more about how to incorporate these options into your bar or restaurant inventory, giving your customers a choice. 

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