How to Market Drinks to Gen Z Consumers

Every generation has its own particular preferences and personality traits. Generation Z is one of the youngest generations and includes people born between 1997 and 2012. These people have grown up during the digital age and social media, which means they have their finger on the pulse of emerging trends. Generation Z is also one of the most discerning groups when it comes to food and drinks, but they are also highly adventurous and ready to try new things.

Gen Z patrons also don’t mind paying high prices for quality, for example, craft beers. These individuals grew up on $7 coffees at Starbucks and don’t mind paying more for food and drinks they think are good for you or taste better.

Marketing to Gen Z Customers

Due to the rampant use of social media, Generation Z consumers can see the most trendy and sophisticated creations on their phones. The visual appeal of cocktails is crucial to marketing to this generation. They are highly visual individuals focused on quality and craftsmanship. When marketing to these customers, you will want to highlight cutting-edge techniques, niche glassware, and unusual ingredients. Gen Z consumers are bold and love trying new things. 

Bar and restaurant owners must understand that Generation Z is highly concerned with healthy eating and drinking. They will go out of their way to frequent establishments that serve what they want. For example, many Gen Z people are consuming less alcohol, and lower-alcohol drinks appeal to them. They want the same great taste but fewer calories and the health benefits of drinking less. Many Gen Z patrons are sober curious and exploring their options which means if they want to hang out with friends, they will choose a bar or restaurant that offers low and no-alcohol alternatives. Thankfully, companies like Premium Blend provide a complete line of low-alcohol drinks that can be substituted for tequila, whiskey, rum, cognac, mixers, vodka, gin, and many more. These customers can order the same drinks their friends are ordering but with less alcohol and none of the nasty side effects of over-consuming. 

You may even consider offering Gen Z customers smooth drinks with low alcohol to spice things up. This group enjoys drinks with botanical fruity flavors. They love complex creations that also look visually stunning. To attract that crowd, focus on visuals and tasty low-alcohol alternatives and options. Gen Z loves options.

Where to Get Your Low-Alcohol Drinks

Premium Blend offers a complete line of low-alcohol drinks, mixers, cognac, vodka, gin, wine, and whiskey alternatives. Contact us today to learn more about how to incorporate these options into your bar or restaurant inventory, giving your customers a choice. 

RELATED CONTENT

Sober Fun: The Rise of Low Alcohol Drinks

Sober Fun: The Rise of Low Alcohol Drinks

Since the pandemic, many people are making changes to increase their well-being andimprove their health. One of these growing trends is a lean toward low-alcohol drinks.IWSR Drinks Market Analysis predicts an increase of 25.4% in non-alcoholic drink salesthrough 2026...

read more
The Art Behind Cocktail Garnishes

The Art Behind Cocktail Garnishes

In the hospitality industry, it’s not just about taste but also presentation. With mixed drinks and cocktails, the garnishes mean everything. Customers are more likely to enjoy a beverage if they like the way it looks. Women are especially drawn to pretty drinks with...

read more
Celebrating International Women’s Day

Celebrating International Women’s Day

March 8th is International Women’s Day. It’s a day of celebration to honor all that women are and all they do. The focus is on making the world a more inclusive place with no stereotypes, discrimination, or gender bias. In honor of this day, bars and restaurants can...

read more
Premium Blend’s Ready-to-Drink Options

Premium Blend’s Ready-to-Drink Options

In business, time is money. This rule applies to all different types of companies, including bars and restaurants. The faster you can serve your customers, the better. Premium Blend’s ready-to-drink options make this even easier. What are Ready-to-Drink Options?...

read more
Top Bar Trends for 2023

Top Bar Trends for 2023

At the start of a new year, business owners consider new ways to attract customers and increase profits. So, let’s look at the top bar trends for 2023 to find areas where you might shake things up and make improvements. CBD Drinks CBD products are trendy right now,...

read more
How to Increase Your Bar Sales and Profitability

How to Increase Your Bar Sales and Profitability

If you own a bar or restaurant, you know that competition is fierce, and you must do all you can to set yourself apart to draw customers in and keep them coming back for more. Some ways to increase your bar sales and profitability include: Encourage Customers to Try...

read more
What is Agave Wine?

What is Agave Wine?

A recent trend shows that more people are cutting down on their alcohol consumption because of health and socially conscious reasons. Thankfully, there are companies creating delicious, low-alcohol alternatives for these consumers. One company is Premium Blend, and...

read more
Hop Into the Latest ( And Lighter ) Trend

Hop Into the Latest ( And Lighter ) Trend

"Reducing alcohol intake has become a widespread trend. From "Dry January" to bars offering tasty mocktails, we can see how people are more and more inclined to reduce their alcohol consumption. This is the reason why lighter alternatives are taking the stage lately,...

read more