How to Increase Your Bar Sales and Profitability

If you own a bar or restaurant, you know that competition is fierce, and you must do all you can to set yourself apart to draw customers in and keep them coming back for more. Some ways to increase your bar sales and profitability include:

Encourage Customers to Try Something New

One way to improve your bar sales is to encourage customers to try new drink options. For example, update your menu and promote certain drinks on specific nights or throughout the month as a special. Remember to point out these special drinks to customers.

Recommend Pairing Drink Selections with Specific Food Items

If your establishment offers food, train servers to recommend pairing certain drinks with specific food items. Create a matrix of foods that pair well with certain wines drinks and use that to make recommendations. 

Create Two or Three Signature Drinks and Promote Them

Create a few signature drinks that your bar or restaurant is known for. Promote these drinks on social media and your website, and have bartenders and servers sell them to customers. Many patrons love trying new signature drinks.

Offer Low Alcoholic Alternatives

Offer low or no-alcohol alternatives so that customers trying to cut back on their intake can enjoy a night out with friends or family. You can substitute dozens of great low-alcohol alternatives in your customers’ favorite drinks. For example, Premium Blend offers three selections of Rhumbero which seamlessly substitutes for rum with all the same great taste and less alcohol. Additionally, Premium Blend’s Agave Wine substitutes perfectly for tequila. There are fantastic substitutes for just about every type of liquor.

Offer Free Tasting to Encourage Customers to Try Higher-Priced Liquors

To promote new food options, you offer your patrons a free taste to get them to order. You can also provide complimentary drink tasting to encourage customers to try different liquors, more expensive top-shelf options, and other mixed drinks they may not otherwise try.

Create Cozy Seating Options 

If you want your customers to come in and stay for a while, continuing to order drinks and food, make your place cozy. Consider couches and easy chairs near a fire. Place TVs around the room for easy viewing during sports events. The more comfortable the atmosphere, the longer your patrons will stay and the more they will eat and drink. 

Bar Games and Theme Nights

People love bar games like darts, pool, chess, and foosball. These games make customers want to stay and hang out with their friends longer. You can also initiate theme nights like Karaoke, open mike, or trivia nights. You may draw extra-large crowds on these themed nights.

Learn More About Low-Alcoholic Drinks

Premium Blend offers a complete line of low-alcohol drinks, mixers, cognac, vodka, gin, wine, and whiskey alternatives. Contact us today to learn more about how to incorporate these options into your bar or restaurant inventory, giving your customers a choice. 

RELATED CONTENT

Cheers to National Rum Punch Day: Sip Back in Time and Flavor

Cheers to National Rum Punch Day: Sip Back in Time and Flavor

As the leaves begin to change and a hint of autumn fills the air, there's a delightful reason for cocktail enthusiasts to raise their glasses – National Rum Punch Day. Celebrated on September 20th each year, this spirited holiday invites us to indulge in a timeless...

read more
The Trendiest Cocktails Predicted by Bartenders

The Trendiest Cocktails Predicted by Bartenders

When the sun shines bright and the temperature rises, there's nothing quite like sipping on a delicious, ice-cold cocktail to beat the heat. While classics like margaritas and mojitos have always been go-to choices, this summer brings a wave of exciting trends that...

read more
Every State’s Most Popular Cocktail​​ (US)

Every State’s Most Popular Cocktail​​ (US)

Ready for a fun fact? Tequila-based drinks are the top choice in 22 states. Meanwhile, coastal states like California and New York favor Martinis as their preferred happy hour drink. Other states have varied favorites, with drinks like Cosmos and Piña Coladas making...

read more
Essential Bar Equipment For Your Business

Essential Bar Equipment For Your Business

Have you ever wondered what goes into making a bar truly thrive? You might think it's about the showmanship of flaring bartenders or the enchantment of a beautifully crafted cocktail. But let's take a step back. The unsung heroes that truly shape your bar's success...

read more
A Toast to Modern Glassware in Bars and Restaurants

A Toast to Modern Glassware in Bars and Restaurants

As a bar or restaurant owner, you are always striving to find innovative ways to enhance your patrons' experience and increase your profitability. While the quality of ingredients and ambiance play crucial roles, one often overlooked aspect is the choice of cocktail...

read more
Did You Hear the Scoop? Everyone Loves Boozy Ice Cream

Did You Hear the Scoop? Everyone Loves Boozy Ice Cream

If you're looking to attract customers and increase profit at your venue, offering alcohol-infused ice cream can be a game-changer. The best part? You don’t have to worry about not having a full liquor license, with Premium Blend’s wine-based products, you can serve...

read more
Zapotec Espadín Agave Wine: The Soul of Oaxaca

Zapotec Espadín Agave Wine: The Soul of Oaxaca

In the vast world of spirits, Mezcal stands out as a cherished Mexican gem. Renowned for its rich history and unique production process, Mezcal has captivated the palates of enthusiasts worldwide. And now, there's a new addition to the Mezcal family that is making...

read more