If you own a bar or restaurant, you know that competition is fierce, and you must do all you can to set yourself apart to draw customers in and keep them coming back for more. Some ways to increase your bar sales and profitability include:
Encourage Customers to Try Something New
One way to improve your bar sales is to encourage customers to try new drink options. For example, update your menu and promote certain drinks on specific nights or throughout the month as a special. Remember to point out these special drinks to customers.
Recommend Pairing Drink Selections with Specific Food Items
If your establishment offers food, train servers to recommend pairing certain drinks with specific food items. Create a matrix of foods that pair well with certain wines drinks and use that to make recommendations.
Create Two or Three Signature Drinks and Promote Them
Create a few signature drinks that your bar or restaurant is known for. Promote these drinks on social media and your website, and have bartenders and servers sell them to customers. Many patrons love trying new signature drinks.
Offer Low Alcoholic Alternatives
Offer low or no-alcohol alternatives so that customers trying to cut back on their intake can enjoy a night out with friends or family. You can substitute dozens of great low-alcohol alternatives in your customers’ favorite drinks. For example, Premium Blend offers three selections of Rhumbero which seamlessly substitutes for rum with all the same great taste and less alcohol. Additionally, Premium Blend’s Agave Wine substitutes perfectly for tequila. There are fantastic substitutes for just about every type of liquor.
Offer Free Tasting to Encourage Customers to Try Higher-Priced Liquors
To promote new food options, you offer your patrons a free taste to get them to order. You can also provide complimentary drink tasting to encourage customers to try different liquors, more expensive top-shelf options, and other mixed drinks they may not otherwise try.
Create Cozy Seating Options
If you want your customers to come in and stay for a while, continuing to order drinks and food, make your place cozy. Consider couches and easy chairs near a fire. Place TVs around the room for easy viewing during sports events. The more comfortable the atmosphere, the longer your patrons will stay and the more they will eat and drink.
Bar Games and Theme Nights
People love bar games like darts, pool, chess, and foosball. These games make customers want to stay and hang out with their friends longer. You can also initiate theme nights like Karaoke, open mike, or trivia nights. You may draw extra-large crowds on these themed nights.
Learn More About Low-Alcoholic Drinks
Premium Blend offers a complete line of low-alcohol drinks, mixers, cognac, vodka, gin, wine, and whiskey alternatives. Contact us today to learn more about how to incorporate these options into your bar or restaurant inventory, giving your customers a choice.
