March 8th is International Women’s Day. It’s a day of celebration to honor all that women are and all they do. The focus is on making the world a more inclusive place with no stereotypes, discrimination, or gender bias.
In honor of this day, bars and restaurants can do a lot to offer their female patrons a place to relax, laugh, and enjoy a good time with friends.
How to Make the Most of International Women’s Day
Bars and restaurants have a lot of opportunities to attract female patrons into their establishments, not just on International Women’s Day. Some ideas include:
Serve Women’s Drinks
Serve special drinks that appeal to women. Many women love fruity, garnished drinks that look as good as they taste. Consider coming up with some unique Women’s Day signature drinks to celebrate the holiday. Don’t skimp on the garnishes. Women love pretty drinks in fancy containers with edible garnishes.
Special Women’s Day Offers
Promote your bar or restaurant on social media and offer discounts for Women’s Day. Highlight special prizes, games, and other fun events to get women to attend.
Don’t forget to offer low-alcohol alternatives. Many women are practicing moderation with drinking and don’t want to overconsume. Premium Blend provides a complete line of low-alcohol substitutes for:
We also have ready-to-drink options, premium mixers, and wine.
Host a Ladies’ Night
Even if they aren’t drinking heavily, you can host a fun ladies’ night and offer mocktails and low-alcohol drinks to keep the fun going all night long.
Become Known as the Bachelorette Spot
Establish yourself as the place to host bachelorette parties. Offer special discounts for groups, plan the entertainment and games, and even offer special drinks for the bride-to-be and her posse.
Partner Up with Local Female Businesses
You can get to know other female-centric businesses like hair salons and massage parlors and offer discounts if a customer visits both places. Work together to create more business for both of you.
Offer Discounted Appetizers
Women tend to eat more when they are out drinking. Therefore, offer ladies’ groups discounted appetizers to enjoy with their drinks.
Consider Ladies-Only Karaoke and Trivia Nights
Hosting a ladies-only trivia night, entertainment set, or karaoke contest provides a fun, safe environment for women. Be sure to promote it through social media and highlight the details, events, discounts, and prizes.
There are dozens of ways to attract a female crowd to your bar, restaurant, or club. The ideas above should give you a head start on establishing regular female patrons that keep coming back for more.