Celebrating International Women’s Day

March 8th is International Women’s Day. It’s a day of celebration to honor all that women are and all they do. The focus is on making the world a more inclusive place with no stereotypes, discrimination, or gender bias.

In honor of this day, bars and restaurants can do a lot to offer their female patrons a place to relax, laugh, and enjoy a good time with friends.

How to Make the Most of International Women’s Day

Bars and restaurants have a lot of opportunities to attract female patrons into their establishments, not just on International Women’s Day. Some ideas include:

Serve Women’s Drinks

Serve special drinks that appeal to women. Many women love fruity, garnished drinks that look as good as they taste. Consider coming up with some unique Women’s Day signature drinks to celebrate the holiday. Don’t skimp on the garnishes. Women love pretty drinks in fancy containers with edible garnishes.

Special Women’s Day Offers

Promote your bar or restaurant on social media and offer discounts for Women’s Day. Highlight special prizes, games, and other fun events to get women to attend.

Low-alcohol Cocktails

Don’t forget to offer low-alcohol alternatives. Many women are practicing moderation with drinking and don’t want to overconsume. Premium Blend provides a complete line of low-alcohol substitutes for:

  • Vodka
  • Gin
  • Rum
  • Tequila
  • Cognac
  • Cordials
  • Whiskey

We also have ready-to-drink options, premium mixers, and wine.

Host a Ladies’ Night

Even if they aren’t drinking heavily, you can host a fun ladies’ night and offer mocktails and low-alcohol drinks to keep the fun going all night long.

Become Known as the Bachelorette Spot

Establish yourself as the place to host bachelorette parties. Offer special discounts for groups, plan the entertainment and games, and even offer special drinks for the bride-to-be and her posse.

Partner Up with Local Female Businesses

You can get to know other female-centric businesses like hair salons and massage parlors and offer discounts if a customer visits both places. Work together to create more business for both of you.

Offer Discounted Appetizers

Women tend to eat more when they are out drinking. Therefore, offer ladies’ groups discounted appetizers to enjoy with their drinks.

Consider Ladies-Only Karaoke and Trivia Nights

Hosting a ladies-only trivia night, entertainment set, or karaoke contest provides a fun, safe environment for women. Be sure to promote it through social media and highlight the details, events, discounts, and prizes.

There are dozens of ways to attract a female crowd to your bar, restaurant, or club. The ideas above should give you a head start on establishing regular female patrons that keep coming back for more.

RELATED CONTENT

The Best Wine-based Bloody Mary Recipes

The Best Wine-based Bloody Mary Recipes

Looking for variations of the classic Bloody Mary to serve to your customers? In this blog, we provide you with the best recipe for a perfect Bloody Mary as well as two other variations that your customers might enjoy. Remember – you can use our wine-based liquors to...

read more
Steps to get a beer and wine license in Florida:

Steps to get a beer and wine license in Florida:

Determine the Type of License You Need: Florida offers several types of alcohol licenses, so you’ll need to determine which one is appropriate for your business. For beer and wine, you'll typically need a 2COP license (Consumption on Premises). Check Eligibility:...

read more
Wine-based Vodka shots? Yes, please!

Wine-based Vodka shots? Yes, please!

In the vibrant world of cocktails, vodka-based shots hold a special place, offering a quick burst of flavor and energy to kickstart any evening. But what if we told you there's a lower ABV alternative to traditional vodka that allows you to serve shots with only your...

read more
The Art of Upselling: Two Key Tips for Restaurant Owners

The Art of Upselling: Two Key Tips for Restaurant Owners

In the dynamic world of bartending, mastering the art of upselling is not just about boosting sales — it’s about enhancing the entire drinking experience for your customers while maximizing revenue for the establishment. Offer High-Quality Liquor Alternatives: When it...

read more
Exploring Trends Shaping the Bar Industry in 2024

Exploring Trends Shaping the Bar Industry in 2024

Exploring Trends Shaping the Bar Industry in 2024: From health-conscious choices to eco-friendly initiatives, there's a lot to discuss, so let's dive right in! 1. Mindful Choices for Every Palate: In a world where balance is key, it's no surprise that more and more of...

read more
Top 3 Questions About Wine-Based Liquor Alternatives

Top 3 Questions About Wine-Based Liquor Alternatives

Restaurant and bar owners frequently approach us with inquiries about wine-based liquor alternatives, intrigued by their unique flavors and experiences. Wine-based liquor alternatives have emerged as a popular choice for those seeking distinctive tastes, yet with...

read more
How to improve your Cocktail sales?

How to improve your Cocktail sales?

At Premium Blend®, we understand the importance of standing out in the competitive hospitality industry. That's why we've consulted with some of our top customers to uncover the strategies that have propelled their cocktail programs to success. Join us as we delve...

read more