In the hospitality industry, it’s not just about taste but also presentation. With mixed drinks and cocktails, the garnishes mean everything. Customers are more likely to enjoy a beverage if they like the way it looks. Women are especially drawn to pretty drinks with...

March 8th is International Women’s Day. It’s a day of celebration to honor all that women are and all they do. The focus is on making the world a more inclusive place with no stereotypes, discrimination, or gender bias. In honor of this day, bars and restaurants can...

In business, time is money. This rule applies to all different types of companies, including bars and restaurants. The faster you can serve your customers, the better. Premium Blend’s ready-to-drink options make this even easier. What are Ready-to-Drink Options?...

At the start of a new year, business owners consider new ways to attract customers and increase profits. So, let’s look at the top bar trends for 2023 to find areas where you might shake things up and make improvements. CBD Drinks CBD products are trendy right now,...

Every generation has its own particular preferences and personality traits. Generation Z is one of the youngest generations and includes people born between 1997 and 2012. These people have grown up during the digital age and social media, which means they have their...

If you own a bar or restaurant, you know that competition is fierce, and you must do all you can to set yourself apart to draw customers in and keep them coming back for more. Some ways to increase your bar sales and profitability include: Encourage Customers to Try...

You have probably heard about the trend towards no and low-alcohol drinks, but what’s behind it? What is driving the sustained interest in control over the consumption of alcohol? Let’s find out. IWSR Drinks Market Analysis finds that the no- and low-alcohol drink...

A recent trend shows that more people are cutting down on their alcohol consumption because of health and socially conscious reasons. Thankfully, there are companies creating delicious, low-alcohol alternatives for these consumers. One company is Premium Blend, and...

"Reducing alcohol intake has become a widespread trend. From "Dry January" to bars offering tasty mocktails, we can see how people are more and more inclined to reduce their alcohol consumption. This is the reason why lighter alternatives are taking the stage lately,...